When WOG, the largest petrol station chain in Ukraine, generated the idea of its own brand radio, BRN was pleased to bring this idea to life. It was not a problem to determine and approve of the music format; however, the task was not easy. The company wanted to have not just background music but an information network which could convey the necessary information which could be changed locally rather than in the entire network. For example, one petrol station in Kyiv coffee sales are low, and WOG Radio starts broadcasting an ad informing the clients why coffee at WOG is the best, as it is made of the best coffee beans with a unique coffee equipment from Switzerland, and the price is affordable! But you will not hear this ad on all petrol stations, as it will be played only in that very place where the coffee sales declined. Other petrol stations will convey other information. BRN successfully coped with the task. So, from this moment on, when you fuel your car at WOG and have a cup of excellent coffee, you are welcome to listen to WOG Radio by BRAND RADIO NETWORKS!